Beginning next month, Facebook is removing Page’s updates from user’s news feeds unless Pages pay to boost their posts. They are also threatening to remove any post that is “too promotional” in nature, or “tricks” the user with click bait. These changes are based on user complaints, and have really ticked off brands that have … Continue reading The end of free Facebook for brands
Originally published on CUinsight.com Steve Jobs once said, “Creativity is just connecting things. When creative people are asked how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” Marketing and communications departments are shrinking. Resources are limited. Budgets are cut. But marketers and communicators are expected … Continue reading Creativity comes from your experiences
I've come across two brand Instagram accounts worth noting. IKEA (the furniture store) is using it in a new way, and the TSA (Transportation Security Administration) posts photos of what they have confiscated from airline traveler's bags. IKEA Using Instagram as a website? Who knew? IKEA leveraged the tagging ability in Instagram to its benefit … Continue reading IKEA and TSA Instagram accounts
I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop reinventing the wheel and other advice for marketers
Of course. A brand creates a hashtag, and instead of creating a fun, inspiring, nice way to promote itself, the Twittersphere overtakes it and the sentiment turns negative. Welcome to the bashtag. Both McDonald's and the New York Police Department have been on the receiving end of these hashtags-turned-bashtags. #McDstories started out as way to promote … Continue reading #Bashtag
One Kansas Girl 