I keep a #failfolder. It's a file with screenshots of other organization's marketing and communication mistakes. Is that bad? I do it to keep my mistakes in perspective. The screenshots here are just a couple that I have gathered over the years. If you are a communication or marketing professional, you have made public mistakes. … Continue reading #FailFolder
By now, I thought we'd be on the downhill from the #COVIDchaos, but here we are at more than four million cases in the United States and 144,000+ deaths. And we can't seem to get this under control. This graphic tells a grim story: My community finally passed a mask mandate on July 3. But … Continue reading #COVIDchaos – when will school start?
I was intrigued by this Forbe's post Chief Consistency Officer: How Today's CCO Unites A Company's Stakeholders and it got me thinking... Much of a communicator's role is to maintain the consistency of their brand across all audiences. This could include internal staff, board of directors, members, customers, vendors, lawmakers or media. We ensure all … Continue reading Chief Consistency Officer?
I thought we were on the mend from our coronavirus crisis - but things have escalated quickly over the past three weeks. My last #covidchaos post indicated on June 13, there were 7.4 million cases worldwide, 2.1 million in the U.S., 11,047 in Kansas and 715 in Sedgwick County. On July 3, there are 11 … Continue reading #COVIDchaos: the mask debate
Historically, organizations may have had a marketing and a public relations or communications department. These two functions are so similar now (and have tons of overlap), why not move everything under the communications department? Isn't that what marketing and PR are anyway? This may be an unpopular opinion, but hear me out. Chief marketing officers … Continue reading PR and marketing are a type of “communication”
