“Allow me to send you a no obligation website audit report”

I recently got this email at work. Do these types of emails really work? Who responds to these? I sure don't. "Dear business owner of [insert your domain], (The domain they were referencing was an OLD domain that is not in use anymore.) You can't expect your website to increase your revenue with so many errors. … Continue reading “Allow me to send you a no obligation website audit report”

IKEA and TSA Instagram Accounts

I've come across two brand Instagram accounts worth noting. IKEA (the furniture store) is using it in a new way, and the TSA (Transportation Security Administration) posts photos of what they have confiscated from airline traveler's bags. IKEA Using Instagram as a website? Who knew? IKEA leveraged the tagging ability in Instagram to its benefit … Continue reading IKEA and TSA Instagram Accounts

What do Millennials Want From Your Website?

It seems credit unions have been trying to attract the younger crowd for a while now. HubSpot ran an interesting article about what Millennials want from a nonprofit’s website. Although this article is geared towards a charity, you can apply these points to your credit union’s website. Your website should be current, simple and visual. … Continue reading What do Millennials Want From Your Website?

Rethink Your Website

What’s the first page people see when they come across your website? Your homepage? Maybe, but maybe not. You see, when people are searching for something, like a home loan or free checking account, the search results won’t take that person to your homepage, it will take them to the page with the information that … Continue reading Rethink Your Website

Don’t Rely on Facebook as Your Primary Communication Channel

I volunteer for an event called the Kansas Author Dinner. The event was Thursday, February 24. The Kansas Author Dinner Facebook page has a small, yet loyal following (31 people like the page). The Facebook page went down on Friday, February 18, less than a week before the event.  When you visited the page as … Continue reading Don’t Rely on Facebook as Your Primary Communication Channel