Journalists Need More than a Press Release From PR Pros

This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists Need More than a Press Release From PR Pros

3.5 Tools for Busy Communicators

A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators

Inequality: Blog Action Day 2014

The good news is…we are not here anymore: The Trouble With Women in the Workplace. And don't have literature like this: But even after more than 60 years, women are still treated unfairly, and paid less than their male counterparts in the workplace. Typical statistics say women make 77 cents for every one dollar a … Continue reading Inequality: Blog Action Day 2014

Awards Can Build Your Credibility

Tis the season. No, not that season. Awards season. This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you are doing is good, especially when it’s judged by your industry peers. You work hard all year. You constantly research the … Continue reading Awards Can Build Your Credibility