Journalists Need More than a Press Release From PR Pros

This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists Need More than a Press Release From PR Pros

Stop Reinventing The Wheel and Other Advice for Marketers

I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop Reinventing The Wheel and Other Advice for Marketers

Instagram Does Not Make You a Great Photographer

I love Instagram. It's a free app that enhances photos you take with your iPhone. It's a fun way to share your photos. That's it. Some people are arguing that this little app turns ordinary pictures into "works of art." And that it cheats people into thinking you are a great photographer. Specifically, that it … Continue reading Instagram Does Not Make You a Great Photographer

PR :: Back to Basics

Social media is (still) the shiny new object in the communications industry. Companies are flocking to Facebook, Twitter, G+ and YouTube to disseminate their message, using fun apps like Instagram and hiring social media managers to manage it all. But are we forgetting that the basic premise behind these platforms is communication? And the ability … Continue reading PR :: Back to Basics

Everything’s Amazing and Nobody is Happy

I took the title of this post from this YouTube video. A twitter follower directed me to it after she read my post "Our house circa 1980-1990." I love this video. It made me laugh out loud and nod in agreement. Technology is a wonderful thing. In my lifetime we've gone from cassette tapes and … Continue reading Everything’s Amazing and Nobody is Happy