Hellvetica v. Helvetica

Creative people can be so fun! Take this...a couple of designers created a new typeface based on the popular Helvetica typeface. Except this will make designers scream. 😱 It's aptly named Hellvetica. The designers cleverly changed just enough spacing between the letters to make even the easygoing communicators go insane. Even the branding guidelines are … Continue reading Hellvetica v. Helvetica

3.5 Tools for Busy Communicators

A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators

Creatively Smart

Albert was right on: creativity takes a smart mind. It's the ability to make connections. It's marrying two disconnected ideas into something better. It's taking complex information and creating a simple solution. Being creative is far from easy, and it's not something you can switch on or off. Creative ideas sometimes come when you least … Continue reading Creatively Smart

STEM + ART go Hand in Hand

The focus on STEM cirriculum (science, technology, engineering and math) is big. Schools are targeting lessons around it. STEM summer camps sell out. Companies promote it. Amazon has a STEM dedicated toy shop. I get it. We live in an "Internet of things" world, and it's critical for students to get training in The Big … Continue reading STEM + ART go Hand in Hand

Creativity Comes From Your Experiences

Originally published on CUinsight.com Steve Jobs once said, “Creativity is just connecting things. When creative people are asked how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” Marketing and communications departments are shrinking. Resources are limited. Budgets are cut. But marketers and communicators are expected … Continue reading Creativity Comes From Your Experiences