Screen sharing – #WhatNotToDo edition

It's 2022. Why do people still not know proper etiquette for sharing their screen effectively on a video call? Especially if you are in a professional setting and share your screen often? We're past the "how do I share my screen?" questions and "you're on mute" memes on 2020. It's what isn't done prior to … Continue reading Screen sharing – #WhatNotToDo edition

No surprise marketing leaders are burning out faster

Earlier this year, I declared that marketing is exhausting. Now it's a proven fact! Well, not exactly, but AdWeek reports marketing officers tenures are getting shorter and shorter due to many factors, including high expectations. "Another reason for the trend could be related to what Welch called “inflated expectations” for CMOs as brands seek unicorn candidates … Continue reading No surprise marketing leaders are burning out faster

Marketing is exhausting

This is how I feel some days...marketing is exhausting. Any other communication pros feeling the heat to "know more and do more" with the same resources? 😩 When I first started in marketing and communications, social didn't exist, email was young, some organizations didn't even have a website, and data - what data? I needed to … Continue reading Marketing is exhausting

Journalists need more than a press release from PR pros

This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists need more than a press release from PR pros