#Hashtags done right

Hashtags have become a Twitter staple. They are used in everyday language. My middle schooler's school newspaper's name includes a hashtag. Jimmy Fallon had a hashtag conversation with Justin Timberlake. They are used on television and in news stories....and as a baby name. They are so popular that tweets with hashtags get twice as much … Continue reading #Hashtags done right


Of course. A brand creates a hashtag, and instead of creating a fun, inspiring, nice way to promote itself, the Twittersphere overtakes it and the sentiment turns negative. Welcome to the bashtag. Both McDonald's and the New York Police Department have been on the receiving end of these hashtags-turned-bashtags. #McDstories started out as way to promote … Continue reading #Bashtag