Groupon: Social Media Superstar

This is social media done right. Groupon listed a "banana bunker" product on their website. It is a protective case for a banana. I'm not endorsing the product, because come on...really? Just by looking at it you can imagine the jokes that started...and Groupon replied to every one of them. They could have done nothing, … Continue reading Groupon: Social Media Superstar

Brand Ambassadors

When Facebook and Twitter first arrived, there was a lot of talk about creating two accounts: one for professional use and one for personal use. People didn’t want to mix up the two audiences. I never thought having two accounts was a good idea, unless you were a public figure. Being just a “regular joe” … Continue reading Brand Ambassadors

The End of Free Facebook for Brands

Beginning next month, Facebook is removing Page’s updates from user’s news feeds unless Pages pay to boost their posts. They are also threatening to remove any post that is “too promotional” in nature, or “tricks” the user with click bait. These changes are based on user complaints, and have really ticked off brands that have … Continue reading The End of Free Facebook for Brands

Stop Reinventing The Wheel and Other Advice for Marketers

I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop Reinventing The Wheel and Other Advice for Marketers

Word of Mouth Still Primary Source for Recommendations

Originally written for the Kansas Credit Union Association website. When people need advice, they turn to their family and friends. They ask everything from "where should we eat tonight?” to "need a great babysitter” to "looking to change doctors…” Why wouldn’t they ask about financial institutions? This is where your members come into play. If … Continue reading Word of Mouth Still Primary Source for Recommendations