Chief Consistency Officer?

I was intrigued by this Forbe's post Chief Consistency Officer: How Today's CCO Unites A Company's Stakeholders and it got me thinking... Much of a communicator's role is to maintain the consistency of their brand across all audiences. This could include internal staff, board of directors, members, customers, vendors, lawmakers or media. We ensure all … Continue reading Chief Consistency Officer?

STEM + ART go Hand in Hand

The focus on STEM cirriculum (science, technology, engineering and math) is big. Schools are targeting lessons around it. STEM summer camps sell out. Companies promote it. Amazon has a STEM dedicated toy shop. I get it. We live in an "Internet of things" world, and it's critical for students to get training in The Big … Continue reading STEM + ART go Hand in Hand

Brand Ambassadors

When Facebook and Twitter first arrived, there was a lot of talk about creating two accounts: one for professional use and one for personal use. People didn’t want to mix up the two audiences. I never thought having two accounts was a good idea, unless you were a public figure. Being just a “regular joe” … Continue reading Brand Ambassadors

Superbowl 2015: #HelloFuture, #BestBuds, #RealStrength, #RunLikeAGirl…#win

Either I’m getting older and harder to impress, or the Super Bowl commercials just aren’t what they used to be. Maybe we all have such high expectations of being entertained that nothing less than spectacular will do. At any rate, I do look forward to watching the Super Bowl, mainly for the commercials (and food). … Continue reading Superbowl 2015: #HelloFuture, #BestBuds, #RealStrength, #RunLikeAGirl…#win