NORAD Santa Tracker: It all started with a little typo…

The North American Aerospace Defense Command (NORAD) has been tracking Santa since 1955...and it all started with a little typo. The story goes that an advertisement for Sears Roebuck & Co. listed a phone number for children to call Santa. No one bothered to proofread the ad, and it was published with the phone number … Continue reading NORAD Santa Tracker: It all started with a little typo…

#PRFail: If You Are Doing These Things In Your PR Efforts, You Are Doing It Wrong

This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If You Are Doing These Things In Your PR Efforts, You Are Doing It Wrong

Emojis: Use in Moderation

Using emojis is fun, but they can quickly escalate into an addiction. It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the "laughing so hard I'm crying" face. Then it’s the dancing girls and the dog face and the … Continue reading Emojis: Use in Moderation

Awards Can Build Your Credibility

Tis the season. No, not that season. Awards season. This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you are doing is good, especially when it’s judged by your industry peers. You work hard all year. You constantly research the … Continue reading Awards Can Build Your Credibility

Stop Reinventing The Wheel and Other Advice for Marketers

I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop Reinventing The Wheel and Other Advice for Marketers