“White space is like punctuation for the brain.”

I've written about white space before... how important it is in your designs, writing and in your life. In this boisterous world, white space serves as a resting spot for your brain. "White space is like punctuation for the brain." This quote came from Kristin Graham, who presented at our November PRSA program. Her presentation, … Continue reading “White space is like punctuation for the brain.”

Because, Internet will explain why you text the way you do

Nerd alert. I just read Because Internet: Understanding the New Rules of Language, and now I know why my teens made fun of me for using punctuation in texts. I also learned that typography has a tone of voice, punctuation can be ironic and periods can be passive aggressive. New technologies (like the internet or … Continue reading Because, Internet will explain why you text the way you do

Bad writing isn’t just annoying… it can cost you

You don't hear much about writing being the "hot skill to have this year." But it's probably one of the most important, and one you'll use the rest of your life. Pssh...writing? My job doesn't require me to write. Do you send emails? Then yes, your job requires you to write. Who cares if your … Continue reading Bad writing isn’t just annoying… it can cost you

We switched to sentence case and here’s what happened

Recently our marketing team switched from using title case in headlines and subheads to sentence case. We thought it would be a #ncbu decision (#ncbu = nobody cares but us). We were wrong. Bedlam. Mayhem. Confusion. We had some 'splainin to do. We didn't realize this change would cause this kind of reaction. APstyle made … Continue reading We switched to sentence case and here’s what happened

NORAD Santa Tracker: It all started with a little typo…

The North American Aerospace Defense Command (NORAD) has been tracking Santa since 1955...and it all started with a little typo. The story goes that an advertisement for Sears Roebuck & Co. listed a phone number for children to call Santa. No one bothered to proofread the ad, and it was published with the phone number … Continue reading NORAD Santa Tracker: It all started with a little typo…