Three out of five people use big words to sound smart and impress others. But that really makes you sound arrogant and pompous. Using simple words ensures your writing is approachable, clear, and inclusive.
Simple = Smart
Cool job alert: subtitle writer
These super cool writers have to write more than just what is said. They have to convey the sound of what is happening around the characters, way beyond the [eerie music plays] and [loud footsteps] basic information.
“White space is like punctuation for the brain.”
I've written about white space before... how important it is in your designs, writing and in your life. In this boisterous world, white space serves as a resting spot for your brain. "White space is like punctuation for the brain." This quote came from Kristin Graham, who presented at our November PRSA program. Her presentation, … Continue reading “White space is like punctuation for the brain.”
Because, Internet will explain why you text the way you do
Nerd alert. I just read Because Internet: Understanding the New Rules of Language, and now I know why my teens made fun of me for using punctuation in texts. I also learned that typography has a tone of voice, punctuation can be ironic and periods can be passive aggressive. New technologies (like the internet or … Continue reading Because, Internet will explain why you text the way you do
#FailFolder
I keep a #failfolder. It's a file with screenshots of other organization's marketing and communication mistakes. Is that bad? I do it to keep my mistakes in perspective. The screenshots here are just a couple that I have gathered over the years. If you are a communication or marketing professional, you have made public mistakes. … Continue reading #FailFolder
One Kansas Girl 