This post was originally published on CUinsight.com. “There cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public relations and communications. It’s chaotic. You don’t know all the details. People might be scared. And others want … Continue reading 3 concepts to remember in a crisis
This is social media done right. Groupon listed a "banana bunker" product on their website. It is a protective case for a banana. I'm not endorsing the product, because come on...really? Just by looking at it you can imagine the jokes that started...and Groupon replied to every one of them. They could have done nothing, … Continue reading Groupon: social media superstar
Salvation Army jumps on #TheDress to raise awareness of domestic violence.
When Facebook and Twitter first arrived, there was a lot of talk about creating two accounts: one for professional use and one for personal use. People didn’t want to mix up the two audiences. I never thought having two accounts was a good idea, unless you were a public figure. Being just a “regular joe” … Continue reading Brand ambassadors
Hashtags have become a Twitter staple. They are used in everyday language. My middle schooler's school newspaper's name includes a hashtag. Jimmy Fallon had a hashtag conversation with Justin Timberlake. They are used on television and in news stories....and as a baby name. They are so popular that tweets with hashtags get twice as much … Continue reading #Hashtags done right
One Kansas Girl 