Historically, organizations may have had a marketing and a public relations or communications department. These two functions are so similar now (and have tons of overlap), why not move everything under the communications department? Isn't that what marketing and PR are anyway? This may be an unpopular opinion, but hear me out. Chief marketing officers … Continue reading PR and marketing are a type of “communication”
Our communications roles have changed, as have our job titles. Our marketing team of three has two of these "hottest jobs." But that leaves one of us, me, as just a "marketing generalist." Should I be worried? As CMO.com reports, "The company stands to gain a much better marketer who understands the big picture, and who … Continue reading Marketing generalist – not a hot marketing job
A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators
This post was originally published on CUinsight.com. “There cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public relations and communications. It’s chaotic. You don’t know all the details. People might be scared. And others want … Continue reading 3 Concepts to Remember in a Crisis
Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water, batteries, flashlight, important documents, medication… anything you need in case of a weather disaster. But what’s in your communications disaster kit? What do … Continue reading What’s in Your Communications Disaster Kit?