Three out of five people use big words to sound smart and impress others. But that really makes you sound arrogant and pompous. Using simple words ensures your writing is approachable, clear, and inclusive.
Simple = Smart
“White space is like punctuation for the brain.”
I've written about white space before... how important it is in your designs, writing and in your life. In this boisterous world, white space serves as a resting spot for your brain. "White space is like punctuation for the brain." This quote came from Kristin Graham, who presented at our November PRSA program. Her presentation, … Continue reading “White space is like punctuation for the brain.”
Chief Consistency Officer?
I was intrigued by this Forbe's post Chief Consistency Officer: How Today's CCO Unites A Company's Stakeholders and it got me thinking... Much of a communicator's role is to maintain the consistency of their brand across all audiences. This could include internal staff, board of directors, members, customers, vendors, lawmakers or media. We ensure all … Continue reading Chief Consistency Officer?
PR and marketing are a type of “communication”
Historically, organizations may have had a marketing and a public relations or communications department. These two functions are so similar now (and have tons of overlap), why not move everything under the communications department? Isn't that what marketing and PR are anyway? This may be an unpopular opinion, but hear me out. Chief marketing officers … Continue reading PR and marketing are a type of “communication”
Slack Was Down…and We Survived 😱
With a team spread out in three offices in two states, Slack has become our lifeline. It was down yesterday, and we didn't know what to do. Communicate with the dreaded email? Have 16 3-way calls? Text? You see, Slack has become our team's go-to communication method. It works better than email, can be used … Continue reading Slack Was Down…and We Survived 😱
One Kansas Girl 