#Hashtags Done Right

Hashtags have become a Twitter staple. They are used in everyday language. My middle schooler's school newspaper's name includes a hashtag. Jimmy Fallon had a hashtag conversation with Justin Timberlake. They are used on television and in news stories....and as a baby name. They are so popular that tweets with hashtags get twice as much … Continue reading #Hashtags Done Right

The End of Free Facebook for Brands

Beginning next month, Facebook is removing Page’s updates from user’s news feeds unless Pages pay to boost their posts. They are also threatening to remove any post that is “too promotional” in nature, or “tricks” the user with click bait. These changes are based on user complaints, and have really ticked off brands that have … Continue reading The End of Free Facebook for Brands

IKEA and TSA Instagram Accounts

I've come across two brand Instagram accounts worth noting. IKEA (the furniture store) is using it in a new way, and the TSA (Transportation Security Administration) posts photos of what they have confiscated from airline traveler's bags. IKEA Using Instagram as a website? Who knew? IKEA leveraged the tagging ability in Instagram to its benefit … Continue reading IKEA and TSA Instagram Accounts

Stop Reinventing The Wheel and Other Advice for Marketers

I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop Reinventing The Wheel and Other Advice for Marketers

Solid Writing Still Important, Despite New Communications Tools

Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although the process and tools of the trade may have changed in the last 30 years, one thing has stayed the … Continue reading Solid Writing Still Important, Despite New Communications Tools