This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists need more than a press release from PR pros
Pitching a journalist? Yes, there's an app for that.
This article first appeared on CUinsight.com. If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…we use it. A longer, more complicated word slows down the reader and makes them work harder to understand. Make your … Continue reading #PRFail: If you are doing these in your PR efforts, you are doing it wrong
Using emojis is fun, but they can quickly escalate into an addiction. It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the "laughing so hard I'm crying" face. Then it’s the dancing girls and the dog face and the … Continue reading Emojis: Use in moderation
Are any pictures "real" anymore? Search "selfie app" and you get results like "7 Best Photo Editing Apps to Look Better in Every Selfie" and "5 Apps to Perfect Your Selfie." One app's description reads "The range of tools are plentiful, and includes 'slimify,' 'blemish fix' and 'make-up.' In other words, create a "fake" picture of … Continue reading Are photos “real” anymore?