Creatively smart

Albert was right on: creativity takes a smart mind. It's the ability to make connections. It's marrying two disconnected ideas into something better. It's taking complex information and creating a simple solution. Being creative is far from easy, and it's not something you can switch on or off. Creative ideas sometimes come when you least … Continue reading Creatively smart

3 concepts to remember in a crisis

This post was originally published on CUinsight.com. β€œThere cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public relations and communications. It’s chaotic. You don’t know all the details. People might be scared. And others want … Continue reading 3 concepts to remember in a crisis

Groupon: social media superstar

This is social media done right. Groupon listed a "banana bunker" product on their website. It is a protective case for a banana. I'm not endorsing the product, because come on...really? Just by looking at it you can imagine the jokes that started...and Groupon replied to every one of them. They could have done nothing, … Continue reading Groupon: social media superstar

Movie trailers are so 2013

Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.

#Hashtags done right

Hashtags have become a Twitter staple. They are used in everyday language. My middle schooler's school newspaper's name includes a hashtag. Jimmy Fallon had a hashtag conversation with Justin Timberlake. They are used on television and in news stories....and as a baby name. They are so popular that tweets with hashtags get twice as much … Continue reading #Hashtags done right