Umm...no. These ads...I can't believe these were real (see more ads at 22 Vintage Ads to Keep Women in Their Place). There are two adults who are perfectly capable of operating of a vacuum cleaner. In fact, in our house, there are two boys who also know how to vacuum a floor. You want breakfast? Make it … Continue reading A good meal. A clean house. A thin wife. Welcome to 1955.
I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you don’t like or what won’t work for your organization, change it up a bit, and make it your own. Innovative ideas come … Continue reading Stop reinventing the wheel and other advice for marketers
Of course. A brand creates a hashtag, and instead of creating a fun, inspiring, nice way to promote itself, the Twittersphere overtakes it and the sentiment turns negative. Welcome to the bashtag. Both McDonald's and the New York Police Department have been on the receiving end of these hashtags-turned-bashtags. #McDstories started out as way to promote … Continue reading #Bashtag
This article made me laugh: Marketing jargon translated for normal people (iMedia). Every industry has its own set of jargon. And the only people who really understand what they mean are the people who work in that industry. Here's just a sample of what is in the article: So why do we use this jargon … Continue reading Industry jargon
Originally published on CUinsight.com. In this digital age, sometimes we forget about plain old traditional marketing. We’re too busy investigating the “did not exist 10 years ago” marketing like sponsored posts, AdWords, and in-app advertising. We write catchy social media posts and produce funny videos in hopes of going viral. But what about the old … Continue reading The credit union difference: More showing, less telling
One Kansas Girl 