Social media and a crisis: Respond – quickly and regularly

Posted on by Susan Dyer

In 2009, two pizza employees posted an inappropriate video on YouTube. You might have heard about it through Facebook, Twitter or a traditional news source. Last month, a well-known non-profit was in the midst of a crisis regarding eliminating grants to another well-known non-profit. I’m sure you heard about that crisis as well. The pizza … Continue reading Social media and a crisis: Respond – quickly and regularly

PR :: Back to basics

Posted on by Susan Dyer

Social media is (still) the shiny new object in the communications industry. Companies are flocking to Facebook, Twitter, G+ and YouTube to disseminate their message, using fun apps like Instagram and hiring social media managers to manage it all. But are we forgetting that the basic premise behind these platforms is communication? And the ability … Continue reading PR :: Back to basics

Is Your Organization Social?

Posted on by Susan Dyer

We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?

Newsjacking: Be the second paragraph

Posted on by Susan Dyer

PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the second paragraph

Marketing…who has time for it all?

Posted on by Susan Dyer

The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?