Journalists Need More than a Press Release From PR Pros

This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists Need More than a Press Release From PR Pros

TIP CUP: Is Your News Newsworthy?

Originally published on CUinsight.com. Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good news story. Her presentation reminded me of an acronym used in public relations to determine if your idea had news value. TIP CUP represents the words timeliness, … Continue reading TIP CUP: Is Your News Newsworthy?

Integrating Your Credit Union’s Paid, Earned and Owned Media

This first appeared on CUinsight.com.  While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating Your Credit Union’s Paid, Earned and Owned Media

Communicators Need to be “In the Know”

Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while I was asleep. Not because I need to be “in the know,” but because it’s important … Continue reading Communicators Need to be “In the Know”