At a PRSA Kansas meeting earlier this week, three local media experts discussed their insights on fake news. It sparked lively and interesting conversation before the panel even spoke. Fake news is nothing new - it's propaganda. By definition, propaganda is "information, especially of a biased or misleading nature, used to promote a political cause … Continue reading Navigating #fakenews
Originally published on CUinsight.com. Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good news story. Her presentation reminded me of an acronym used in public relations to determine if your idea had news value. TIP CUP represents the words timeliness, … Continue reading TIP CUP: Is Your News Newsworthy?
This first appeared on CUinsight.com. While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating Your Credit Union’s Paid, Earned and Owned Media
In 2009, two pizza employees posted an inappropriate video on YouTube. You might have heard about it through Facebook, Twitter or a traditional news source. Last month, a well-known non-profit was in the midst of a crisis regarding eliminating grants to another well-known non-profit. I’m sure you heard about that crisis as well. The pizza … Continue reading Social Media and a Crisis: Respond – Quickly and Regularly