Twelve months ago, I set a goal to read at least 12 books in 2021. I even signed up for #ReadICT, our library's yearly reading challenge. Part of the challenge is to read books from different genres - the goal being to expand your reading focus. I know 12 does not sound like a lot, … Continue reading 2021 books
PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the Second Paragraph
One Kansas Girl 