You don't hear much about writing being the "hot skill to have this year." But it's probably one of the most important, and one you'll use the rest of your life. Pssh...writing? My job doesn't require me to write. Do you send emails? Then yes, your job requires you to write. Who cares if your … Continue reading Bad writing isn’t just annoying… it can cost you
Recently our marketing team switched from using title case in headlines and subheads to sentence case. We thought it would be a #ncbu decision (#ncbu = nobody cares but us). We were wrong. Bedlam. Mayhem. Confusion. We had some 'splainin to do. We didn't realize this change would cause this kind of reaction. APstyle made … Continue reading We switched to sentence case and here’s what happened
*Bah humbug alert* There's a standard holiday greeting procedure that needs to stop: The generic business holiday e-card greeting. I'm not talking about retail holiday emails with coupons, "e-cash," discounts, etc., I'm talking about a holiday greeting via e-mail. , And the worst culprits seem to be organizations that provide professional services. Or it could … Continue reading Pet peeve #27: “Happy holidays from [insert company name]”
It wasn't that long ago when organizations were offering perks like gum memberships, Friday afternoon beers and on-site massages to keep the best talent. Or that a higher salary was the key to landing the best workers. Not so anymore. There's something else that American workers want more...flexible work options. Younger generations, Millennials and Gen … Continue reading Flexible work is key
Creative people can be so fun! Take this...a couple of designers created a new typeface based on the popular Helvetica typeface. Except this will make designers scream. 😱 It's aptly named Hellvetica. The designers cleverly changed just enough spacing between the letters to make even the easygoing communicators go insane. Even the branding guidelines are … Continue reading Hellvetica v. Helvetica
One Kansas Girl 