“White space is like punctuation for the brain.”

I've written about white space before... how important it is in your designs, writing and in your life. In this boisterous world, white space serves as a resting spot for your brain. "White space is like punctuation for the brain." This quote came from Kristin Graham, who presented at our November PRSA program. Her presentation, … Continue reading “White space is like punctuation for the brain.”

Pet peeve #27: “Happy holidays from [insert company name]”

*Bah humbug alert* There's a standard holiday greeting procedure that needs to stop: The generic business holiday e-card greeting. I'm not talking about retail holiday emails with coupons, "e-cash," discounts, etc., I'm talking about a holiday greeting via e-mail. , And the worst culprits seem to be organizations that provide professional services. Or it could … Continue reading Pet peeve #27: “Happy holidays from [insert company name]”

Word of mouth is still the primary source for recommendations

Originally written for the Kansas Credit Union Association website. When people need advice, they turn to their family and friends. They ask everything from "where should we eat tonight?” to "need a great babysitter” to "looking to change doctors…” Why wouldn’t they ask about financial institutions? This is where your members come into play. If … Continue reading Word of mouth is still the primary source for recommendations