“White space is like punctuation for the brain.”

I've written about white space before... how important it is in your designs, writing and in your life. In this boisterous world, white space serves as a resting spot for your brain. "White space is like punctuation for the brain." This quote came from Kristin Graham, who presented at our November PRSA program. Her presentation, … Continue reading “White space is like punctuation for the brain.”

Pet peeve #27: “Happy holidays from [insert company name]”

*Bah humbug alert* There's a standard holiday greeting procedure that needs to stop: The generic business holiday e-card greeting. I'm specifically talking about a holiday greeting via e-mail, because let's face it, there's not a lot of organizations who still send an actual card. I'm not talking about retail holiday emails either, with coupons, "e-cash," … Continue reading Pet peeve #27: “Happy holidays from [insert company name]”

Word of Mouth Still Primary Source for Recommendations

Originally written for the Kansas Credit Union Association website. When people need advice, they turn to their family and friends. They ask everything from "where should we eat tonight?” to "need a great babysitter” to "looking to change doctors…” Why wouldn’t they ask about financial institutions? This is where your members come into play. If … Continue reading Word of Mouth Still Primary Source for Recommendations