Creative people can be so fun! Take this...a couple of designers created a new typeface based on the popular Helvetica typeface. Except this will make designers scream. 😱 It's aptly named Hellvetica. The designers cleverly changed just enough spacing between the letters to make even the easygoing communicators go insane. Even the branding guidelines are … Continue reading Hellvetica v. Helvetica
Earlier this year, I declared that marketing is exhausting. Now it's a proven fact! Well, not exactly, but AdWeek reports marketing officers tenures are getting shorter and shorter due to many factors, including high expectations. "Another reason for the trend could be related to what Welch called “inflated expectations” for CMOs as brands seek unicorn candidates … Continue reading No surprise marketing leaders are burning out faster
We've had more flash floods and thunderstorms than I can ever remember. Our dog is stressed out.
It's hard to make time to think, but creating white space in your head leads to increased productivity and more creativity.
The 10th year of our ski trip involved a ski rental equipment shortage, avalanche warnings, a "bomb cyclone," a cake incident, and "too much snow to ski."
One Kansas Girl 