We switched to sentence case and here’s what happened

Posted on by Susan Dyer

Recently our marketing team switched from using title case in headlines and subheads to sentence case. We thought it would be a #ncbu decision (#ncbu = nobody cares but us). We were wrong. Bedlam. Mayhem. Confusion. We had some 'splainin to do. We didn't realize this change would cause this kind of reaction. APstyle made … Continue reading We switched to sentence case and here’s what happened

Solid writing is still important, despite new communications tools

Posted on by Susan Dyer

Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although the process and tools of the trade may have changed in the last 30 years, one thing has stayed the … Continue reading Solid writing is still important, despite new communications tools