What’s the first page people see when they come across your website? Your homepage? Maybe, but maybe not. You see, when people are searching for something, like a home loan or free checking account, the search results won’t take that person to your homepage, it will take them to the page with the information that … Continue reading Rethink your website
Instagram Does Not Make You a Great Photographer
I love Instagram. It's a free app that enhances photos you take with your iPhone. It's a fun way to share your photos. That's it. Some people are arguing that this little app turns ordinary pictures into "works of art." And that it cheats people into thinking you are a great photographer. Specifically, that it … Continue reading Instagram Does Not Make You a Great Photographer
Social media and a crisis: Respond – quickly and regularly
In 2009, two pizza employees posted an inappropriate video on YouTube. You might have heard about it through Facebook, Twitter or a traditional news source. Last month, a well-known non-profit was in the midst of a crisis regarding eliminating grants to another well-known non-profit. I’m sure you heard about that crisis as well. The pizza … Continue reading Social media and a crisis: Respond – quickly and regularly
PR :: Back to basics
Social media is (still) the shiny new object in the communications industry. Companies are flocking to Facebook, Twitter, G+ and YouTube to disseminate their message, using fun apps like Instagram and hiring social media managers to manage it all. But are we forgetting that the basic premise behind these platforms is communication? And the ability … Continue reading PR :: Back to basics
Is Your Organization Social?
We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?
One Kansas Girl 