Hashtags have become a Twitter staple. They are used in everyday language. My middle schooler's school newspaper's name includes a hashtag. Jimmy Fallon had a hashtag conversation with Justin Timberlake. They are used on television and in news stories....and as a baby name. They are so popular that tweets with hashtags get twice as much … Continue reading #Hashtags done right
Step away from the stock photography
Originally published on CUinsight.com It’s no secret that images sell. A great photo can make your marketing piece and a vivid website image will draw in visitors. On the flip side, bad graphics can have a negative effect on your brand and corporate-y, generic, stock photos aren’t helping you either. An iStock search for “household … Continue reading Step away from the stock photography
Awards can build your credibility
Tis the season. No, not that season. Awards season. This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you are doing is good, especially when it’s judged by your industry peers. You work hard all year. You constantly research the … Continue reading Awards can build your credibility
Creativity comes from your experiences
Originally published on CUinsight.com Steve Jobs once said, “Creativity is just connecting things. When creative people are asked how they did something, they feel a little guilty because they didn’t really do it, they just saw something.” Marketing and communications departments are shrinking. Resources are limited. Budgets are cut. But marketers and communicators are expected … Continue reading Creativity comes from your experiences
IKEA and TSA Instagram accounts
I've come across two brand Instagram accounts worth noting. IKEA (the furniture store) is using it in a new way, and the TSA (Transportation Security Administration) posts photos of what they have confiscated from airline traveler's bags. IKEA Using Instagram as a website? Who knew? IKEA leveraged the tagging ability in Instagram to its benefit … Continue reading IKEA and TSA Instagram accounts
One Kansas Girl 