Not everything should be automatic

Some things are awesome on "automatic." Automatically forwarding e-mails from a certain account or with certain keywords. An auto vacation response e-mail. RSS feeds that automatically inform you when a blog has a new post or a website page has been updated. Automatic direct deposit. Some things are not...especially in social media. Here's two examples: … Continue reading Not everything should be automatic

Five marketing goals for 2011

This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. The new year is all about personal resolutions…things you will do to better yourself mentally, physically or emotionally. But what about your marketing resolutions? Here are five things you can do to … Continue reading Five marketing goals for 2011

Ann Taylor listens

This is exactly the way social media should work. Like millions of other brands, Ann Taylor has a Facebook page. They also have a Facebook page for their LOFT brand, a less expensive and more casual extension of their Ann Taylor brand. Recently it posted a picture of a model in one of their article … Continue reading Ann Taylor listens

Everything’s Amazing and Nobody is Happy

I took the title of this post from this YouTube video. A twitter follower directed me to it after she read my post "Our house circa 1980-1990." I love this video. It made me laugh out loud and nod in agreement. Technology is a wonderful thing. In my lifetime we've gone from cassette tapes and … Continue reading Everything’s Amazing and Nobody is Happy

The social media revolution

Lately, it seems I've been having to defend the benefits of social media. I see the value of listening, connecting and publishing, but others don't. Maybe this will help. The original version of this video was posted in July 2009. In less than a year, it had to be updated.