Some things are awesome on “automatic.”
Automatically forwarding e-mails from a certain account or with certain keywords. An auto vacation response e-mail. RSS feeds that automatically inform you when a blog has a new post or a website page has been updated. Automatic direct deposit.
Some things are not…especially in social media. Here’s two examples:
Twitter’s auto DM feature. After following a twitter account, I automatically receive a DM thanking me for following them and then directing me to a website. That’s annoying for several reasons.
It’s not personal. Sending a direct message to someone thanking them for a follow is great…how about saying “Thanks Susan, for the follow.” And chances are I have already checked out your website or blog, and even if I didn’t, I know where to find it in your twitter profile (if you have filled it out correctly.)
Setting your social networking accounts to update on each network. For example, each time you post on Facebook, it automatically posts to twitter as well. Or when you upload a YouTube video, it posts an update to Facebook and Twitter. While it can be a time saver, unless you have limited your Facebook post to 140 characters, your twitter post is cut off. A way around the issue is to post on twitter and have it automatically post to Facebook. You won’t have as much space, but at least your entire post will be included.