Not everything should be automatic

Some things are awesome on "automatic." Automatically forwarding e-mails from a certain account or with certain keywords. An auto vacation response e-mail. RSS feeds that automatically inform you when a blog has a new post or a website page has been updated. Automatic direct deposit. Some things are not...especially in social media. Here's two examples: … Continue reading Not everything should be automatic

QR codes…another way to connect

This article was originally written for publishing on the Kansas Credit Union Association website, so it focuses on credit unions, but QR codes can really be used for any business. QR codes have been a hot topic around the marketing/communications industry. With mobile technology moving at lightning speed, it only makes sense that these little … Continue reading QR codes…another way to connect

Five marketing goals for 2011

This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. The new year is all about personal resolutions…things you will do to better yourself mentally, physically or emotionally. But what about your marketing resolutions? Here are five things you can do to … Continue reading Five marketing goals for 2011

We’ve come a long way, Baby

This is a screen shot of the first website I managed...in 1999. It is also this organization's first website.   The first thing I noticed about this site is my use of the font Comic Sans. For you non-creative people, Comic Sans has become a joke around the industry, mortified designers and even inspired a Ban … Continue reading We’ve come a long way, Baby

Crisis communications

This first appeared on the Kansas Credit Union Association website. The post addresses credit unions specifically, but is good reference for any organization. On the heels of September’s National Preparedness Month, it’s a good time to visit crisis communication and how your credit union can prepare for a crisis. You never really know how your … Continue reading Crisis communications