Summer Panic, Summer Guilt

Last month I started to panic. Summer was just around the corner. What to do with my children? So starts the countless hours of researching fun, educational and cost-effective summer activities and coordinating schedules with my mom, who agrees to watch them a few weeks to give them a break from the above mentioned programs … Continue reading Summer Panic, Summer Guilt

Instagram Does Not Make You a Great Photographer

I love Instagram. It's a free app that enhances photos you take with your iPhone. It's a fun way to share your photos. That's it. Some people are arguing that this little app turns ordinary pictures into "works of art." And that it cheats people into thinking you are a great photographer. Specifically, that it … Continue reading Instagram Does Not Make You a Great Photographer

Social media and a crisis: Respond – quickly and regularly

In 2009, two pizza employees posted an inappropriate video on YouTube. You might have heard about it through Facebook, Twitter or a traditional news source. Last month, a well-known non-profit was in the midst of a crisis regarding eliminating grants to another well-known non-profit. I’m sure you heard about that crisis as well. The pizza … Continue reading Social media and a crisis: Respond – quickly and regularly

PR :: Back to basics

Social media is (still) the shiny new object in the communications industry. Companies are flocking to Facebook, Twitter, G+ and YouTube to disseminate their message, using fun apps like Instagram and hiring social media managers to manage it all. But are we forgetting that the basic premise behind these platforms is communication? And the ability … Continue reading PR :: Back to basics