Customer service in a social world

In the old days, customer service meant a friendly, knowledgeable employee helping a customer in person or on the phone. Wikipedia says customer service " is a series of activities designed to enhance the level of customer satisfaction..." Fast forward...in addition to in-person and telephone customer service, businesses are now expected to be available via … Continue reading Customer service in a social world

A simple tweet can turn sour in an instant

Early Friday morning, a lone gunman opened fire during a showing of Batman in a movie theater in Aurora, CO. People were killed. People were hurt. It was all over social media as well as traditional media. It’s a tragic situation. Later that same morning, two organizations tweeted unfortunate posts, because they were unaware of … Continue reading A simple tweet can turn sour in an instant

Hey stranger, let’s connect!

Lately I’ve heard from some “friends” that I didn’t even know I had. Weird, huh? They find me on LinkedIn, and then indicate that I am a “friend” and want to add me to their network. I get that you want to increase your network. All the experts say to do it now, so you’ll … Continue reading Hey stranger, let’s connect!

Rethink your website

What’s the first page people see when they come across your website? Your homepage? Maybe, but maybe not. You see, when people are searching for something, like a home loan or free checking account, the search results won’t take that person to your homepage, it will take them to the page with the information that … Continue reading Rethink your website

Plurals

According to this MediaPost article, the newest generation is the Pluralist generation. The oldest of this group is 15, the youngest are newborns. I had always wondered what my boys' generation would be called. I'm a Gen Xer, the generation younger than me is Gen Y or Millennials. My parents are Baby Boomers. So why … Continue reading Plurals