According to this MediaPost article, the newest generation is the Pluralist generation. The oldest of this group is 15, the youngest are newborns. I had always wondered what my boys' generation would be called. I'm a Gen Xer, the generation younger than me is Gen Y or Millennials. My parents are Baby Boomers. So why … Continue reading Plurals

Kids and advertising

I never really paid attention to the advertising messages geared towards children, until I had my own. Sure, I'd heard about those studies that marketers were getting into the heads of children, bombarding them with "buy this, buy that," "eat this, eat that," but it never hit home until now. I allow my two boys … Continue reading Kids and advertising