Plurals

According to this MediaPost article, the newest generation is the Pluralist generation. The oldest of this group is 15, the youngest are newborns. I had always wondered what my boys' generation would be called. I'm a Gen Xer, the generation younger than me is Gen Y or Millennials. My parents are Baby Boomers. So why … Continue reading Plurals

My Children are Digital Natives…and I’m a Digital Immigrant

In 2003, Marc Prensky coined the terms Digital Native (a person who grew up with technology) and Digital immigrant (the rest of us). In his study, he suggests that digital natives want instant gratification. They are used to receiving lots of information fast, and understand graphics more than they understand text. They can be watching … Continue reading My Children are Digital Natives…and I’m a Digital Immigrant