This first appeared on CUinsight.com. While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating your credit union’s paid, earned and owned media
I Want to Live at the Spa
I love the spa. I usually only make it once a year, but every time I go, I always think “I have to come here more often.” Today, I decided I want to live there. The spa is quiet. People talk softly. Doors close with a whisper. I hear waves crash soothingly around me, with … Continue reading I Want to Live at the Spa
What’s in your communications disaster kit?
Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water, batteries, flashlight, important documents, medication… anything you need in case of a weather disaster. But what’s in your communications disaster kit? What do … Continue reading What’s in your communications disaster kit?
Credit unions are high profile in New York. Are they in your town?
Although this post is geared towards credit unions, the point is that when there is a national push, or national news related to our brand or product, use it as a catalyst to increase awareness locally. An ad promoting the credit union difference and the asmarterchoice website began about two weeks ago in Times Square. … Continue reading Credit unions are high profile in New York. Are they in your town?
Word of mouth is still the primary source for recommendations
Originally written for the Kansas Credit Union Association website. When people need advice, they turn to their family and friends. They ask everything from "where should we eat tonight?” to "need a great babysitter” to "looking to change doctors…” Why wouldn’t they ask about financial institutions? This is where your members come into play. If … Continue reading Word of mouth is still the primary source for recommendations
One Kansas Girl 