Summer Panic, Summer Guilt

Last month I started to panic. Summer was just around the corner. What to do with my children? So starts the countless hours of researching fun, educational and cost-effective summer activities and coordinating schedules with my mom, who agrees to watch them a few weeks to give them a break from the above mentioned programs … Continue reading Summer Panic, Summer Guilt

Is Your Organization Social?

We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?

Marketing…who has time for it all?

The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?

Social media spell check

I don't know about you, but when I see someone on Twitter using bad grammar and misspelled words in their twitter updates, it is like nails on a chalkboard. I'm not talking about shortened words to fit in Twitter's 140 character limit. I'm talking about using "wuz" instead of "was," profanity and just plain bad … Continue reading Social media spell check

Earning Your Earned Media

This article first appeared on the Kansas Credit Union Association website. You know what earned media is, right? It’s when a media outlet covers your organization either by writing an article or airing a news segment. You didn’t pay for the exposure, unlike if you placed an ad in the same media outlet. It’s not … Continue reading Earning Your Earned Media