Lately I’ve heard from some “friends” that I didn’t even know I had. Weird, huh? They find me on LinkedIn, and then indicate that I am a “friend” and want to add me to their network. I get that you want to increase your network. All the experts say to do it now, so you’ll … Continue reading Hey stranger, let’s connect!
What’s the first page people see when they come across your website? Your homepage? Maybe, but maybe not. You see, when people are searching for something, like a home loan or free checking account, the search results won’t take that person to your homepage, it will take them to the page with the information that … Continue reading Rethink your website
According to this MediaPost article, the newest generation is the Pluralist generation. The oldest of this group is 15, the youngest are newborns. I had always wondered what my boys' generation would be called. I'm a Gen Xer, the generation younger than me is Gen Y or Millennials. My parents are Baby Boomers. So why … Continue reading Plurals
We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?
The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?
One Kansas Girl 