STEM + ART go Hand in Hand

The focus on STEM cirriculum (science, technology, engineering and math) is big. Schools are targeting lessons around it. STEM summer camps sell out. Companies promote it. Amazon has a STEM dedicated toy shop. I get it. We live in an "Internet of things" world, and it's critical for students to get training in The Big … Continue reading STEM + ART go Hand in Hand

IKEA and TSA Instagram Accounts

I've come across two brand Instagram accounts worth noting. IKEA (the furniture store) is using it in a new way, and the TSA (Transportation Security Administration) posts photos of what they have confiscated from airline traveler's bags. IKEA Using Instagram as a website? Who knew? IKEA leveraged the tagging ability in Instagram to its benefit … Continue reading IKEA and TSA Instagram Accounts

Solid Writing Still Important, Despite New Communications Tools

Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although the process and tools of the trade may have changed in the last 30 years, one thing has stayed the … Continue reading Solid Writing Still Important, Despite New Communications Tools

Customer Service in a Social World

In the old days, customer service meant a friendly, knowledgeable employee helping a customer in person or on the phone. Wikipedia says customer service " is a series of activities designed to enhance the level of customer satisfaction..." Fast forward...in addition to in-person and telephone customer service, businesses are now expected to be available via … Continue reading Customer Service in a Social World

Hey Stranger, Let’s Connect!

Lately I’ve heard from some “friends” that I didn’t even know I had. Weird, huh? They find me on LinkedIn, and then indicate that I am a “friend” and want to add me to their network. I get that you want to increase your network. All the experts say to do it now, so you’ll … Continue reading Hey Stranger, Let’s Connect!