This article made me laugh: Marketing jargon translated for normal people (iMedia). Every industry has its own set of jargon. And the only people who really understand what they mean are the people who work in that industry. Here's just a sample of what is in the article: So why do we use this jargon … Continue reading Industry jargon
Originally published on CUinsight.com. In this digital age, sometimes we forget about plain old traditional marketing. We’re too busy investigating the “did not exist 10 years ago” marketing like sponsored posts, AdWords, and in-app advertising. We write catchy social media posts and produce funny videos in hopes of going viral. But what about the old … Continue reading The credit union difference: More showing, less telling
Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although the process and tools of the trade may have changed in the last 30 years, one thing has stayed the … Continue reading Solid writing is still important, despite new communications tools
Originally published on CUinsight.com. Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good news story. Her presentation reminded me of an acronym used in public relations to determine if your idea had news value. TIP CUP represents the words timeliness, … Continue reading TIP CUP: Is your news newsworthy?
Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog post, annual report, even a Facebook or Twitter post! This Ragan article, 7 proofreading steps every writer should follow, has some good … Continue reading Back to basics: Six proofreading tips
One Kansas Girl 