NORAD Santa Tracker: It all started with a little typo…

The North American Aerospace Defense Command (NORAD) has been tracking Santa since 1955...and it all started with a little typo. The story goes that an advertisement for Sears Roebuck & Co. listed a phone number for children to call Santa. No one bothered to proofread the ad, and it was published with the phone number … Continue reading NORAD Santa Tracker: It all started with a little typo…

Back to Basics: Six Proofreading Tips

Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog post, annual report, even a Facebook or Twitter post! This Ragan article, 7 proofreading steps every writer should follow, has some good … Continue reading Back to Basics: Six Proofreading Tips