Lately I’ve heard from some “friends” that I didn’t even know I had. Weird, huh? They find me on LinkedIn, and then indicate that I am a “friend” and want to add me to their network. I get that you want to increase your network. All the experts say to do it now, so you’ll … Continue reading Hey stranger, let’s connect!
Last month I started to panic. Summer was just around the corner. What to do with my children? So starts the countless hours of researching fun, educational and cost-effective summer activities and coordinating schedules with my mom, who agrees to watch them a few weeks to give them a break from the above mentioned programs … Continue reading Summer Panic, Summer Guilt
We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?
PR and marketing pros know one of the ways to get free PR or earned media is to piggy back on an existing national story and make your own news. Now there is a word for it. Newsjacking. David Meerman Scott coined the term in his new book Newsjacking: How to inject your ideas into … Continue reading Newsjacking: Be the second paragraph
The recent announcement that Google+ has launched Brand or Business pages had me longing for the days when "online presence" meant you had a website. And your website was "interactive" if it had hyperlinks to other sites, as well as pictures and animation. When I saw the G+ announcement, I heaved a heavy sigh. Another … Continue reading Marketing…who has time for it all?
One Kansas Girl 