Kids and advertising

I never really paid attention to the advertising messages geared towards children, until I had my own. Sure, I'd heard about those studies that marketers were getting into the heads of children, bombarding them with "buy this, buy that," "eat this, eat that," but it never hit home until now. I allow my two boys … Continue reading Kids and advertising

How the King of Pop brought down the Internet

Michael Jackson died on Thursday. Within a matter of hours, millions of people flooded the internet posting information and opinions on Twitter, Facebook and blogs. His death interested me not only because he was one of my childhood icons, but the way the news spread. I first heard of it from a text message my … Continue reading How the King of Pop brought down the Internet

Preparing for an online presence

Social media has taken the world by storm. There are hundreds of social networking sites and new ones popping up every day. You want to jump in and join the conversation, but there's so much information. It can be a bit overwhelming. So what do you do? Don't think you have to join every single … Continue reading Preparing for an online presence

My children are digital natives…and I’m a digital immigrant

In 2003, Marc Prensky coined the terms Digital Native (a person who grew up with technology) and Digital immigrant (the rest of us). In his study, he suggests that digital natives want instant gratification. They are used to receiving lots of information fast, and understand graphics more than they understand text. They can be watching … Continue reading My children are digital natives…and I’m a digital immigrant