In 2009, two pizza employees posted an inappropriate video on YouTube. You might have heard about it through Facebook, Twitter or a traditional news source. Last month, a well-known non-profit was in the midst of a crisis regarding eliminating grants to another well-known non-profit. I’m sure you heard about that crisis as well. The pizza … Continue reading Social media and a crisis: Respond – quickly and regularly
Retail Rant
Scenario #1 I recently went to a nearby office supply store to make a few copies. “Hi. I need three copies of this document on white cardstock.” I wanted to see feel the weight of the paper, so the associate fetched a sample for me. “Do you have anything heavier? Like just one “weight” up?” … Continue reading Retail Rant
PR :: Back to basics
Social media is (still) the shiny new object in the communications industry. Companies are flocking to Facebook, Twitter, G+ and YouTube to disseminate their message, using fun apps like Instagram and hiring social media managers to manage it all. But are we forgetting that the basic premise behind these platforms is communication? And the ability … Continue reading PR :: Back to basics
Happy Birthday Kansas!
Happy Birthday Kansas! A few of my favorite photos...favorite places. Above and below are at the Keeper of the Plains, Wichita. Oak Park, Wichita Fountains at Riverside Park, Wichita Train Museum, Wichita Somewhere in the Gypsum Hills Apple Pickin', Steffen Orchard Middle of nowhere
Is Your Organization Social?
We all know now that “social” is here to stay. Most people are social, with profiles on social networking sites, but is your organization social? Are you still pushing out information as a one way dialogue (you to the consumer)? Do your marketing and communication efforts only include traditional one-way advertising (print, broadcast, direct mail)? … Continue reading Is Your Organization Social?
One Kansas Girl 