Where are my fellow "marketing generalists?" Our communications roles have changed, as reflected in our job titles. My marketing and communications team of three has two of these "hottest jobs." But that leaves me as just a "marketing generalist." Should I be worried? I don't think so. As CMO.com reports, "The company stands to gain … Continue reading Return of the marketing and communications generalist
This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists need more than a press release from PR pros
Pitching a journalist? Yes, there's an app for that.
A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 tools for busy communicators
The focus on STEM cirriculum (science, technology, engineering and math) is big. Schools are targeting lessons around it. STEM summer camps sell out. Companies promote it. Amazon has a STEM dedicated toy shop. I get it. We live in an "Internet of things" world, and it's critical for students to get training in The Big … Continue reading STEM + ART go hand in hand
One Kansas Girl 