Marketing is exhausting

Posted on by Susan Dyer

This is how I feel some days...marketing is exhausting. Any other communication pros feeling the heat to "know more and do more" with the same resources? 😩 When I first started in marketing and communications, social didn't exist, email was young, some organizations didn't even have a website, and data - what data? I needed to … Continue reading Marketing is exhausting

Return of the marketing and communications generalist

Posted on by Susan Dyer

Where are my fellow "marketing generalists?" Our communications roles have changed, as reflected in our job titles. My marketing and communications team of three has two of these "hottest jobs." But that leaves me as just a "marketing generalist." Should I be worried? I don't think so. As CMO.com reports, "The company stands to gain … Continue reading Return of the marketing and communications generalist