Our communications roles have changed, as have our job titles. Our marketing team of three has two of these "hottest jobs." But that leaves one of us, me, as just a "marketing generalist." Should I be worried? As CMO.com reports, "The company stands to gain a much better marketer who understands the big picture, and who … Continue reading Marketing generalist – not a hot marketing job
This was originally posted on CUinsight.com Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, just like everyone else. You are right, but consider this: according to a recent survey by PWR New Media, … Continue reading Journalists Need More than a Press Release From PR Pros
The North American Aerospace Defense Command (NORAD) has been tracking Santa since 1955...and it all started with a little typo. The story goes that an advertisement for Sears Roebuck & Co. listed a phone number for children to call Santa. No one bothered to proofread the ad, and it was published with the phone number … Continue reading NORAD Santa Tracker: It all started with a little typo…
Pitching a journalist? Yes, there's an app for that.
A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my favorite tools: Wordmark.it: For finding the ideal typeface. Don’t let anyone tell you fonts aren’t important. … Continue reading 3.5 Tools for Busy Communicators