No surprise marketing leaders are burning out faster

Earlier this year, I declared that marketing is exhausting. Now it's a proven fact! Well, not exactly, but AdWeek reports marketing officers tenures are getting shorter and shorter due to many factors, including high expectations. "Another reason for the trend could be related to what Welch called “inflated expectations” for CMOs as brands seek unicorn candidates … Continue reading No surprise marketing leaders are burning out faster

Marketing is exhausting

This is how I feel some days...marketing is exhausting. Any other communication pros feeling the heat to "know more and do more" with the same resources? 😩 When I first started in marketing and communications, social didn't exist, email was young, some organizations didn't even have a website, and data - what data? I needed to … Continue reading Marketing is exhausting

Marketing generalist – not a hot marketing job

Our communications roles have changed, as have our job titles. Our marketing team of three has two of these "hottest jobs." But that leaves one of us, me, as just a "marketing generalist." Should I be worried? As CMO.com reports, "The company stands to gain a much better marketer who understands the big picture, and who … Continue reading Marketing generalist – not a hot marketing job