"We would like to use our brains…" I love this ad. The ad is set to a Beastie Boys song, and the premise behind GoldieBlox is to encourage girls to go into the engineering industry. It basically makes fun of the pink and frilly princess-y girl toys that cram stores. Tea sets. Baby dolls. Feather boas … Continue reading GoldieBlox rocks with smart girls ad
TIP CUP: Is your news newsworthy?
Originally published on CUinsight.com. Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good news story. Her presentation reminded me of an acronym used in public relations to determine if your idea had news value. TIP CUP represents the words timeliness, … Continue reading TIP CUP: Is your news newsworthy?
What do Millennials want from your website?
It seems credit unions have been trying to attract the younger crowd for a while now. HubSpot ran an interesting article about what Millennials want from a nonprofit’s website. Although this article is geared towards a charity, you can apply these points to your credit union’s website. Your website should be current, simple and visual. … Continue reading What do Millennials want from your website?
Back to basics: Six proofreading tips
Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog post, annual report, even a Facebook or Twitter post! This Ragan article, 7 proofreading steps every writer should follow, has some good … Continue reading Back to basics: Six proofreading tips
Integrating your credit union’s paid, earned and owned media
This first appeared on CUinsight.com. While this information is geared toward credit unions, any organization, non-profit or business can use these ideas. With the rise of social media, blogs and other “shareable” media, credit unions today have more opportunities than ever before to reach their members, potential members and community partners. Most credit union marketers are … Continue reading Integrating your credit union’s paid, earned and owned media
One Kansas Girl 