Communicators need to be “In the Know”

Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while I was asleep. Not because I need to be “in the know,” but because it’s important … Continue reading Communicators need to be “In the Know”

Caution: Watch for falling tweets

The most recent twitter mishap happened during the presidential debate a few days ago. The official KitchenAid twitter account tweeted an offensive post about President Obama’s grandmother, who died four years ago. It was an unfortunate mix up between a personal twitter account and a brand twitter account. KitchenAid joins the company of many who … Continue reading Caution: Watch for falling tweets