Originally published on CUinsight.com. Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good news story. Her presentation reminded me of an acronym used in public relations to determine if your idea had news value. TIP CUP represents the words timeliness, … Continue reading TIP CUP: Is your news newsworthy?
What do Millennials want from your website?
It seems credit unions have been trying to attract the younger crowd for a while now. HubSpot ran an interesting article about what Millennials want from a nonprofit’s website. Although this article is geared towards a charity, you can apply these points to your credit union’s website. Your website should be current, simple and visual. … Continue reading What do Millennials want from your website?
Back to basics: Six proofreading tips
Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog post, annual report, even a Facebook or Twitter post! This Ragan article, 7 proofreading steps every writer should follow, has some good … Continue reading Back to basics: Six proofreading tips
My One School Year Request
(Disclaimer: I think teachers are one of the most important people in a child's life. Teachers posses more patience, more energy and more excitement in one school year than I have in one hour. Teachers are helping our little ones become responsible members of society. And the last thing they need to be hearing is … Continue reading My One School Year Request
All Aboard. Train Travels
Our family took our first Amtrak train trip during the Fourth of July holiday. We thought it would be fun to ride the train from Lee's Summit, MO to St. Louis and back. The trip was five hours, with six stops in Missouri: Warrensburg, Sedalia, Jefferson City, Hermann, Washington and Kirkwood. It was fun, and … Continue reading All Aboard. Train Travels
One Kansas Girl 