Originally published on CUinsight.com. In this digital age, sometimes we forget about plain old traditional marketing. We’re too busy investigating the “did not exist 10 years ago” marketing like sponsored posts, AdWords, and in-app advertising. We write catchy social media posts and produce funny videos in hopes of going viral. But what about the old … Continue reading The credit union difference: More showing, less telling
GoldieBlox rocks with smart girls ad
"We would like to use our brains…" I love this ad. The ad is set to a Beastie Boys song, and the premise behind GoldieBlox is to encourage girls to go into the engineering industry. It basically makes fun of the pink and frilly princess-y girl toys that cram stores. Tea sets. Baby dolls. Feather boas … Continue reading GoldieBlox rocks with smart girls ad
The Trouble With Women In the Workplace
I can't believe companies actually had to produce videos like the one below. In my life, women have always worked. I grew up in the 1970s and 80s, and I knew some moms who stayed at home, and some that worked. That’s just the way it was. But it wasn’t always… I recently read “When … Continue reading The Trouble With Women In the Workplace
Communicators need to be “In the Know”
Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to know what has happened while I was asleep. Not because I need to be “in the know,” but because it’s important … Continue reading Communicators need to be “In the Know”
Hey stranger, let’s connect!
Lately I’ve heard from some “friends” that I didn’t even know I had. Weird, huh? They find me on LinkedIn, and then indicate that I am a “friend” and want to add me to their network. I get that you want to increase your network. All the experts say to do it now, so you’ll … Continue reading Hey stranger, let’s connect!
One Kansas Girl 